fleursauvage:

Cheetos? Jell-O? Gummi worms? Kool-Aid? Where is the food?

Food, defined: “any nutritious substance that people or animals eat or drink, or that plants absorb, to maintain life and growth.” These items are not nutritious, so they are not food.

“Color is such a crucial part of the eating experience that banning dyes would take much of the pleasure out of life,” said Kantha Shelke, a food chemist.

Color matters because we instinctively use it to indicate food’s nutritive value. By instilling color additives to nonnutritious but edible industrial concoctions, vendors fool people into believing they are eating food, but the “treat” isn’t food.

All food is edible, but not all edibles are food. The sole purpose of color additives is to coax us to eat things that are not food.

(Source: jesuisjesuisjesuis)